How Small Creative Businesses Survive and Matter During Global Crisis
There are moments in history where it feels like the world is on fire and things are irrevocably changed. We are now living through one of those moments. There is monumental upheaval on a global sc...
Why Spooky Wax Melts Are the Secret Weapon of Halloween Atmosphere
Spooky wax melts are a flame-free way to create Halloween atmosphere using scent alone. Learn why horror-inspired wax melts are perfect for immersive, eerie ambiance all season long.
What Is a Scary Candle, Anyway?
Scary candles aren’t just spooky décor, they’re carefully curated scent experiences inspired by horror films, folklore, and the psychology of fear. Learn how scent connects to memory, emotion, and ...
Non-Toxic Candles: A Cleaner, Safer Way to Scent Your Home
Discover the benefits of nontoxic candles with safe ingredients for clean air and eco-friendly living. Find your perfect sustainable candle now!
Are Soy Candles Really Non-Toxic?
Are soy candles really non-toxic? Not always. This myth-busting guide breaks down what actually makes a candle clean-burning, how coconut wax compares to soy, and why ingredients, formulation, and ...
What Are Cryptid-Inspired Scents (and Why They Work So Well)?
Cryptid-inspired scents are about atmosphere. Explore how folklore, environment, and scent psychology come together in cryptid candles and fragrances designed to feel grounded, eerie, and intention...
